we all did it!

Screen shot 2013-12-12 at 07.34.59

I may have screamed.

All through Monday, Julian and I watched the counter on our Kickstarter page inch towards its £10,000 target.

If we didn’t make our target, then we wouldn’t receive any of the money pledged towards an initial print run of the book about Incredible Edible Todmorden.

By teatime it stood at a little over £9,600. All rules about ‘no screens at mealtimes’ went out of the window.

After tea we had to go to a meeting. To my amazement, I managed to turn off my phone off for almost two hours, but I was switching it on again even as we pulled on our coats to leave.

£9,828.

Back home, I rushed upstairs to put my boots away. When I came down, our son was holding out his phone and grinning.

£10,002!

(That’s when I screamed. It wasn’t a time for worrying about what the neighbours would think.)

Pledges continued to come in, right up to the project deadline this morning – you can see our final total at the top of this post:

£10,774

This month of campaigning to crowdfund enough money for an initial print run of my book about Incredible Edible Todmorden has been one of the most intense of my life, second only to the weeks after bringing our first baby home. It’s been exciting, exhausting and at times almost unbearably tense.

Screen shot 2013-12-12 at 07.42.36

But we did it – and we did it by riding a wave of overwhelming generosity, enthusiasm and kindness, all qualities that are at the heart of the Incredible Edible movement.

I am so grateful to all the people who supported us, whether that was by pledging money, endlessly pestering their Facebook friends, allowing us to guest post on their blogs, arranging media coverage, or sending us cheery emails just when we needed them the most.

So to any of you who are reading and who backed us in any way  – a huge THANK YOU!

There WILL be a book in the spring and it will be in no small measure down to you!

I had stupidly assumed I would be able to finish editing the manuscript of Incredible! while the Kickstarter was gently ticking away in the background. (Cue hollow laughter.)

I am often wrong about my capabilities but rarely have I been wronger than this. Most of the campaign was conducted over Facebook, Twitter and the blogosphere, and at times I felt as though entire sections of my brain were being colonised by social media.

Twitter in particular is like hanging out in a vast emporium of delights with hundreds of smart, witty and sometimes slightly bonkers magpies who keep attracting your attention with shiny little hyperlinks.

Exciting social action - Jack Monroe's campaign to get food poverty debated in Parliament - AND a cat picture. No wonder Twitter is addictive.
A cat picture AND exciting news about Jack Monroe’s campaign to get food poverty debated in Parliament . No wonder Twitter is addictive.

So I’m about to retreat to a silent library where I cannot access the internet. I’ll spend my days holed up there while I polish the story to be the best it can possibly be. 

It’s always felt a bit daunting, doing justice to the Incredible Edible story, and it seems even more so now that I know how many people have put their faith in the project by backing the book.

But I’ll be giving it my absolute best, incorporating advice from some very insightful beta readers and an excellent professional editor. With that and a sprinkling of the Incredible Edible magic I’m trusting the end result will be something that justifies the brilliant support we have had in raising this money for a print run.

THANK YOU EVERYONE!

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7 comments

  1. 344 people supporting this book is a really amazing achievement. But that’s only possible because it’s a great and powerful idea about a wonderful and inspiring project. A small but incredible (edible) history!

      1. Yes, but sometimes these amazing stories remain hidden. The book and crowdfunding campaign were two powerful ideas to spread Todmorden seed. Congratulations and thank you.

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