Incredible! Plant Veg, Grow a Revolution tells the story of Incredible Edible Todmorden, the extraordinary local food movement that has become a worldwide phenomenon. Fittingly, for a book about a community initiative, it was published after a crowdfunding campaign on Kickstarter.
The book includes interviews with a whole range of people whose lives have been changed by Incredible Edible, from co-founder, Mary Clear, who ripped out all the roses in her front garden and replaced them with vegetables and a sign saying ‘Help Yourself’, to the farmer who credits the movement with boosting sales of his award-winning cheeses, and the high school student who thought his destiny was a dead end job until he became a student director of the project and realised that was a lie (he’s now at university).
The book explains how the three ‘spinning plates’ of community, learning and business are working together in Todmorden to rebuild neighbourliness, rediscover lost skills and create a better future for the town’s children.
Woven into the story are facts and figures about our broken food system and illustrations of how it could change to give all of us a better future.
The book also includes hints and tips for anyone wanting to start an Incredible Edible project where they live, as well as some recipes from a few of Todmorden’s talented cooks.