To prepare for Advent this year I read the Magnificat, that famous song of Mary that is recorded in Luke’s gospel. Soon after that I went to Broomhill, an area of Sheffield almost halfway between where we live and the city centre. I hadn’t been for a few weeks and I was shocked by the changes I found.
Together, the two experiences combined to convince me (and I know I’ve been slow) that it’s impossible to take Advent seriously and continue to shop like a typical Western consumer.
This is what I found in Broomhill.
This used to be an independent sandwich shop.
This was a bookshop.
This is an excellent hardware store which has been trading in Sheffield for fifty years. It’s moving to the bookshop premises because they are smaller. Not because it is short of things to sell but because the landlord refused to renew their lease, preferring to hand it to Sainsbury’s instead. (I do not know why Broomhill needs a Sainsbury’s only a few doors away from Eurospar in one direction and Tesco in the other but that is what it will get.)
This was a coffee shop. It had, a seasonal menu that changed regularly and it stocked local food, such as the excellent Our Cow Molly ice cream.
Our Cow Molly is part of a family-run dairy farm that was set up in 1947 and now numbers eighty cows, which graze on top of one of Sheffield’s famous seven hills. When the current owner’s grandfather started the business sixty years ago, a bottle of milk had the same value as a loaf of bread or a bottle of beer. Now the big traders have forced the price of milk so low that hundreds of dairy farmers are going out of business. ‘We didn’t want to be next so Our Cow Molly dairy ice cream was born!’ explains their website.
The owner of Cream has sold the lease to Costa Coffee, a global chain that already has several branches in Sheffield, each serving an identical menu. Just to be sure, I emailed Costa and asked them whether individual branches were allowed to stock locally sourced food. They replied: ‘The store will have to stock the same products as the rest of our stores in line with our company policy.’
This globalised, one-size-fits-all way of doing business is wrecking our world. It’s destroying individuality, creativity and local resilience. It places power in the hands of a few and forces the rest of us to do things their way. The global food industry in particular is one that screams injustice, whether that’s in the treatment of small scale producers, the conditions in which animals are kept to ensure low prices or the terrible havoc wreaked on the land by large scale agricultural practices.*
In the Magnificat, a pregnant teenager sings of themes that recur throughout the Bible: of justice and equality and of God overthrowing the power structures of the world. ‘He has brought down the powerful from their thrones and lifted up the lowly,’ cries Mary. ‘He has filled the hungry with good things and sent the rich away empty.’ **
When I read the Magnificat this year, I felt more than ever the dissonance between joining in Mary’s celebration and continuing to spend money without thinking about where it is going. I buy more stuff in December than at any other time. I don’t want my money to contribute to wrecking the environment and putting more power in the hands of people who have too much already.
So as a family we have drawn up some criteria for our shopping and present-giving this month. As far as possible, we will try to buy and give things that meet at least one of the following criteria, things that are:
:: locally produced, or
:: recycled, or
:: sold by an independent retailer, or
:: organic, or
:: fairly traded or
:: hand made originals
We won’t be shopping at big retailers that shirk their responsibility to pay corporation tax. In general I won’t be shopping at supermarkets but I’m making an exception for our local Co-op. That’s partly because the Co-op sells more fairly traded goods than any other supermarket, and also because there’s a small branch only five minutes’ walk from our house. I’m absolutely convinced that if it went out of business we’d get Tesco or Sainsbury’s moving in and tightening still further the grip they have on our buying choices.
I know this isn’t perfect. I know to my shame that we’ll probably still consume more in one month that some families in other countries do in a year. I know loads of people of all faiths and none have been doing this kind of thing for ages and we have been slow to get going. But it’s a start. It’s only by beginning that we’ll find out where to go next.